Kotler Marketing Management Solutions to Chapter 5 and 6...

Chapter 5 Nordstrom Q1: How else can Nordstrom continue to provide exceptional customer service and increase brand loyalty? It could expand its CRM to reach more customers with their services. Compared to its competitors Nordstrom should improve on their online advertisements and presence. A more advanced feedback system will create more loyalty as customers realize that Nordstrom cares about their complaints. It also allows to improve on the service quality. Blogs that announce and review new products and support links to other company or fan pages would spread the brand. Trier and recent users should receive regular e-mails to increase brand awareness. Another way to get the word out and extend the reach of a brand is to reward†¦show more content†¦The expenses mentioned are also higher than their competitors’ which resulted in lower EBT. Nordstroms biggest competitors are companies such as Macy’s, Kohl’s, Lord amp; Taylor, Saks Fifth Avenue Von Maur, Bloomingdales, Neiman Marcus. There also exist indirect competitors like eBay and other online stores. Of course they don’t offer the same service but you can usually get the same brands at a cheaper price. Chapter 6 Disney Q1: What does Disney do best to connect with its core customers? Although the company was once targeting the 3 to 8 year old crowds through their films and theme parks, since the year 2000 Disney has become a leader in the area of multimedia conglomerates, marketing their brand towards infants and toddlers. Disney actively appeals parents and youthful fantasies and tries hard to transform every child into a lifetime consumer of Disney. The newer marketing campaigns target newborns. Disney attempts to partner with hospitals to market the latest line, Disney Baby. Such a partnership allows Disney to increase its customer base and build brand loyalty from the earliest opportunity. The brand continued to expand over several decades. It covers Movies, Books, DVD’s, Toys, recording labels, theatrical perfomances, theme parks and Media networks (e.g. ESPN, ABC and the Disney Channel). With every Disney â€Å"brand† present on Facebook the company is able to interact and connect with a vast audience of fans – from young to old. Q2: WhatShow MoreRelatedMarketing sustainability1333 Words   |  6 Pagesï » ¿The relevance of sustainability in marketing decision making What is marketing? What exactly is marketing? Is it just convincing people to buy products through various media? Billboards, TV commercials, junk mail and magazines filled with advertisements? From the consumer’s perspective, that is how it seems (Kotler et al. 2010, p. 5). But from a business’s standpoint, marketing is viewed very differently. 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Aristotle s Philosophy Of Aristotle - 1725 Words

I will be discussing what makes a person moral or just according to Aristotle. In addition, I will talk about what Aristotle believes is the explanation and cause for bad moral choices. In order to answer these questions, however, we must first learn about how Aristotle approached philosophy. Aristotle was a student of Plato, and as one might expect, he is a virtue theorist much like his mentor. This means that he emphasizes virtues and moral character and that the best way to resolve moral questions is by focusing on the moral agent. However, unlike Plato who is a rationalist, Aristotle is an empiricist. Since he is an empiricist, he uses his senses to first to observe the world, then later uses reason to understand it. It is because of these two reasons that he will develop his definition of a moral and just person which to him is someone who follows the Golden Mean. The Golden Mean is the cornerstone of Aristotle’s entire argument of what makes a person just and it is defi ned as the idea that all actions have a middle ground that lie in a mean and that virtue is this mean which lies between two extremes. The first step in understanding exactly what the Golden Mean is, and thus determining what makes a person virtuous, is to look at what makes up the basis of the Golden Mean: happiness. According to Aristotle, each action that we do has an end that is further and further than the last. It is like when a child asks why. It starts with the kid asking a simple question andShow MoreRelatedAristotle And Aristotle s Philosophy1782 Words   |  8 PagesBoth Plato and Aristotle were prominent philosophers during their time and even today remain some of the most well-known philosophers ever. Aristotle was a student of Plato’s and Plato’s influence was noticeable throughout Aristotle’s work. 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Soul according to Aquinas is immortal, derivedRead MoreThe Philosophy Of Aristotle s Philosophy1384 Words   |  6 PagesWithin each of our existences, we as social creatures desire friendship/social interaction which comforts us on the confusing journey we call life. I believe that through my interpretation of Aristotle’s philosophy, that we all have friends when seeing the world through Aristotle’s philosophy. Aristotle describes friendship as being made up of mutual feelings of good intentions between two individuals. According to him, there are 3 different types of friendships that make up the base of social interactionsRead MoreAristotle s Contributions Of Western Philosophy1124 Words   |  5 Pagesknown is Aristotle. His contributions to Western philosophy are in the areas of nature, nature, logic, metaphysics, the soul, morality, and politics. He was one of Plato’s students and studied under him for twenty years in the academy in Athens. 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Doc Systems Building- Problems & Challenges with Free Example

Question: Explain the problems and challenges existing in Doc Systems Billing.Inc. to develop as an organization. Answer: Introduction Doc system Billing Insurance Inc is a company that process billing paperwork in terms of insurance processing. The organization basically works for United States based small clinics. General physicians, cardiologists, physical therapists are having contract to the company for process billing through maze kind of network. Based on the provider contract the company charges its payment values. Billing Specialist The case study explains the case for redesigning a call center, for solving this issue senior director, organizational development consultant, medical insurance specialist, senior insurance consultant is having a meeting for finding the solution for the problems rose in the call center. In the case of the consideration of redesigning the call center, the main issue is related to the processing time of the payments (Benn, Dunphy Griffiths, 2014). The clients want the payments as soon as possible, so they send the billing request to the authority. The slow processing speed is the biggest problem regarding the payments. Except this issue, there are certain cases, which are very critical compared to the typical situations. So these cases need more time than the regular one (Pitta Franzak, 2013). This time, a requirement can cause loss of a client, and the client will not use the services of the insurance company, which will in terms harm the financial condition of the enterprise. Lack of employees and strategic processes are the main challenges of the insurance company. One insurance company is always concerned with the loyalty benefits from their clients (Albon, Iqba Pearson, 2016). The customers always need and want proper care from the authority in the insurance industry. The good performance of the administration makes the performance level high of the company. 2.0 Plan appropriate individual and group interventions for the issues in the Doc Systems Billing.IncIn Doc System Billing Inc. appropriate individual program and the different group, interventions are implemented. Many issues have occurred, which may destroy the total system (Maslach, Leiter Jackson, 2012). Five key people of the company basically took all the vital decisions regarding the future business benefits. They are the senior director, organization development consultant, medical insurance specialist, and senior insurance consultant. The company arranged a meeting to organizational developm ent engagement plan and plans for all subsequent team meetings (Parris Peachey, 2013). First of all redesigning of the total system is adopted to develop the overall program. The processing time of the scheme is feeble. Thus, they need to acquire a time improving the system. They should implement a quicker database implementation process to make the billing easy to the clients (Benn, Dunphy Griffiths, 2014). Thus they should obtain some quick safe and rapid transaction method.Secondly, every individual take place in the in the process are found to be very critical regarding success criteria. In order to mitigate this issue, they must include the most important metric of any system time management system.Thirdly as per the divided workload, the organization should arrange their needs and thus implement them respectively (Pitta Franzak, 2013).Fourthly, the contractual agreement should be mitigated as in this case some unusual number of patients only gets the higher priority than th e others. Some pending cases should be resolved in the new plan. The people working for the company should go through individual training and development programs.DocSystems Billing Inc Company possesses insurance paperwork in for small sized health care clinic organization. The company charges the flat level fee for the different bill and the percentage of the total contract with the providers (Maslach, Leiter Jackson, 2012). Along with this, around hundred number of people work at an outsourced call center. The work process has two relevant structures. These are old structure and new structure. In the old structure, the Jim is connected to Alex and Dana. Where Sic team is connected to Alex and Dana is connected to MIS team (Schneider, Ehrhart Macey, 2013). From the first client meeting and overall discussion, it is defined that several issues have occurred during the implementation of the plan (Parris Peachey, 2013). Jim asked Dave for facilitating a meeting in order to help th e company. The occurred issues are resolved with the following methods:The company wants to redesign the call center working process. The first problem is time management as the clients want their payment as early as possible (Maslach, Leiter Jackson, 2012). The company must obtain certain advanced technologies to overcome this.For the lower speed, the company is worried about losing its consumers. Thus, they should acquire friendly and quick services (Pitta Franzak, 2013).The organization has the contractual agreement with their processing timelines, but the biggest problem is the cases get escalated to the members of the group.The cases related to the company are remaining with the insurance, and less number of employees is another reasons. Thus, the Company must hire a great many people regarding working improvement. Conclusion From the above discussion it is defined that they need to form particular plan rather group interventions regarding corporate event. Suitable beneficial options that attract the customer more in the insurance industry must be incorporated. If the organization enables to resolve these issues then it will make a huge profit for Doc Systems Billing Inc. References Albon, S. P., Iqba, I., Pearson, M. L. (2016). Strategic Planning in an Educational Development Centre: Motivation, Management, and Messiness. Collected Essays on Learning and Teaching, 9, 227-236Benn, S., Dunphy, D., Griffiths, A. (2014). Organizational change for corporate sustainability. RoutledgeMaslach, C., Leiter, M. P., Jackson, S. E. (2012). Making a significant difference with burnout interventions: Researcher and practitioner collaboration. Journal of Organizational Behavior, 33(2), 296-300.Parris, D. L., Peachey, J. W. (2013). A systematic literature review of servant leadership theory in organizational contexts. Journal of business ethics, 113(3), 377-393Pitta, D., Franzak, F. (2013). Boundary spanning product development in consumer markets: learning organization insights. Journal of Product Brand ManagementSchneider, B., Ehrhart, M. G., Macey, W. H. (2013). Organizational climate and culture. Annual review of psychology, 64, 361-388