Kotler Marketing Management Solutions to Chapter 5 and 6...

Chapter 5 Nordstrom Q1: How else can Nordstrom continue to provide exceptional customer service and increase brand loyalty? It could expand its CRM to reach more customers with their services. Compared to its competitors Nordstrom should improve on their online advertisements and presence. A more advanced feedback system will create more loyalty as customers realize that Nordstrom cares about their complaints. It also allows to improve on the service quality. Blogs that announce and review new products and support links to other company or fan pages would spread the brand. Trier and recent users should receive regular e-mails to increase brand awareness. Another way to get the word out and extend the reach of a brand is to reward†¦show more content†¦The expenses mentioned are also higher than their competitors’ which resulted in lower EBT. Nordstroms biggest competitors are companies such as Macy’s, Kohl’s, Lord amp; Taylor, Saks Fifth Avenue Von Maur, Bloomingdales, Neiman Marcus. There also exist indirect competitors like eBay and other online stores. Of course they don’t offer the same service but you can usually get the same brands at a cheaper price. Chapter 6 Disney Q1: What does Disney do best to connect with its core customers? Although the company was once targeting the 3 to 8 year old crowds through their films and theme parks, since the year 2000 Disney has become a leader in the area of multimedia conglomerates, marketing their brand towards infants and toddlers. Disney actively appeals parents and youthful fantasies and tries hard to transform every child into a lifetime consumer of Disney. The newer marketing campaigns target newborns. Disney attempts to partner with hospitals to market the latest line, Disney Baby. Such a partnership allows Disney to increase its customer base and build brand loyalty from the earliest opportunity. The brand continued to expand over several decades. It covers Movies, Books, DVD’s, Toys, recording labels, theatrical perfomances, theme parks and Media networks (e.g. ESPN, ABC and the Disney Channel). With every Disney â€Å"brand† present on Facebook the company is able to interact and connect with a vast audience of fans – from young to old. Q2: WhatShow MoreRelatedMarketing sustainability1333 Words   |  6 Pagesï » ¿The relevance of sustainability in marketing decision making What is marketing? What exactly is marketing? Is it just convincing people to buy products through various media? Billboards, TV commercials, junk mail and magazines filled with advertisements? From the consumer’s perspective, that is how it seems (Kotler et al. 2010, p. 5). But from a business’s standpoint, marketing is viewed very differently. 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